Not often does a brand firm get the chance to work on a project that is political, community centric, innovative, and for one of their own...all at one time.
But that was the case with the launch of our Managing Partner's candidacy for State Representative! Malik gave us full run of the house creatively, to design a brand strategy that would be the perfect blend of grassroots, viral, and direct marketing, with a touch of brand identity, to educate and mobilize the community to turnout the vote. This strategy included brand identity elements, graphic design, direct mail, online elements, apparel design, and event planning.
View the Boyd2010 campaign website here.
